Dhariana Lozano - Social Media & Brand Strategy Consultant

3 Instagram “rules” I used to stand by that don’t matter anymore

Published 6 months ago • 1 min read


During my 15 years working with thought leaders, entrepreneurs and organizations to create online presences that drive traffic, engagement and growth SO much has changed! Here are some things that used to work, that just don’t matter anymore:

🙅🏾‍♀️ Using Hashtags Is The Best Way To Get Visibility

There was a time when Hashtags were THE way to get visibility and growth. Now Instagram uses in app SEO to help users find posts. Focus on great captions. Hashtags can help visibility but no where to how they worked years ago.

🙅🏾‍♀️ Don’t Sell Every Day

Before algorithms and countless Instagram accounts, more of your audience would see your posts. So I did believe the 80/20 rule applied because you don’t want to annoy your audience with way too many sales posts. Well now that algorithms come into play, not everyone see everything you post.

Also - who wants to interact with a brand who’s only selling you all the time? The art of selling without selling is something I’ve always implemented but I am more likely to let audiences know what there is to buy, more often than before.

🙅🏾‍♀️ You HAVE To Post At The Right Time

Posting at the time your audience is on is beneficial because posting at these times increases your chances of making it to their feeds. Do not be afraid to experiment with times (especially if you’re audience is not dependent on local time)

Instagram changes all the time! So be flexible, learn, and adjust as needed.

✨With that said, basics are basics for a reason. None of the things I just listed even matter if you don’t have your basics in line.

Starting on Dec 4 I’m hosting the Profitable, Powerful Posting On Instagram: The Bootcamp. Over 3 days we’ll dive into figuring out the basics so that you can show up more confidently and powerfully on Instagram more easily than ever before.

Get in now for just $75. Price goes up to $100 TONIGHT. Register here:

<3 & ☕️


Dhariana Lozano - Social Media & Brand Strategy Consultant

I empower women entrepreneurs who are struggling to get leads and sales from their social media marketing with intentional strategies that fit their individual needs but still get results faster than they ever have before.

Read more from Dhariana Lozano - Social Media & Brand Strategy Consultant

Hey Reader, I have a quick message: you don’t need 50 NEW content ideas. That thought alone is overwhelming enough to not even want to start posting for your business on Instagram. When you look at accounts that have popularity you’ll notice that what they post about is clear and there is some sort of continuity to the content format or message. It’s better use of your time and effort to focus on what your audience needs to hear from you and how you help them - I promise the ideas will flow....

about 2 months ago • 1 min read

Hi Reader, It’s so easy to scroll and scroll And compare And try to find inspiration But in reality, everything you need, you already have. Of course we all hit walls, get into ruts and need time to get reinspired. But I don’t want you to get stuck worrying about what the next person is doing or thinking what you have isn’t good enough. Let me tell you - just because someone is at the level you want to be doesn’t mean that what worked for them will work for you. So here’s a reminder to lean...

about 2 months ago • 1 min read

Hey Reader, I know content inspiration can be a challenge when you’ve got a business to run on top of having to handle your Instagram marketing. Here are some ideas for content pieces that will help you connect with your audience. Remember to reframe these to fit your ideal client and what they’re going through that makes your product or service a no brainer solution for them. Don’t forget to save this post so you can come back to it. 💡A mistake you made and what you learned from it. 💡Share a...

3 months ago • 1 min read
Share this post