Hey Reader,

Let me let you in on a secret: Content is NOT king. Hear me out. Let me start by asking: Why did you start your business?

I’m sure I can guess that:

🙅🏾‍♀️ It was not to worry about content or end up scrolling endlessly through Instagram because you don’t know what to post

🙅🏾‍♀️ It was not to struggle to gain clients or sales from your marketing even though you are spending time carefully crafting post

You started your business to work in YOUR zone of genius. To create a better future. To help people with what you’re offering, to establish yourself as the go-to in your industry.

There’s a huge difference between a content creator and someone who is creating content to market a business or service or become a thought leader.

In order to gain more leads and sales from Instagram you’re going to have to shift your mindset on focus on being intentional with your Instagram marketing. And without a solid strategy you’ll end up wasting time, not gaining clients because you’re worried about what to post instead of really honing in on what’s working on your accounts.

And that my friend is why content is not really king. Before your content can work magic you need to make sure you:

✨ Know your ideal client like the back of your hand

✨ Have built a system that actually works WITH you

✨ Lean into being intentional in every action

✨ Stop overthinking your visuals

Those are the key things that will create the biggest shifts in your Instagram content creation. Once you work on getting the above list clear, you’ll never run out of ideas, you’ll never hesitate about what to post, and you’ll see growth and success.

Which point can you start working on today?

♥️ & ☕️

Dhariana

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