Hey Reader,

Most advice you’re getting about content is the same across the board

☕️ Get to know your audience and their pain points

☕️ Show up consistently

And while it’s not wrong, I know as a busy entrepreneur or csuite exec, creating content is another thing on the list. Another thing you don’t have a ton of time for. Maybe even a point of anxiety.

I know you don’t just want to throw a post together for the sake of just getting something out. You care. You want to put your best foot forward. You want to create IMPACT.

Here’s something I don’t see many others telling you: If you don’t come up with a system that works FOR YOU, you’ll never get over the “chore” of posting content. Stop listening to all the advice for just a moment. Here two main questions to ask yourself:

☕️ Where are the “bottlenecks” or points of resistance are (reference this Reel for a great exercise)

☕️ How can you make creating and publishing content fit into your schedule as seamlessly as possible?
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Like any habit, creating and posting GOOD content consistently can take a while to build. But if you don’t start, you won’t start. And it’s unrealistic to think you can go from posting every once in a while to immediately posting 4 times a week unless you stop and take the time to put a tailored brand strategy in place first.

I love working with small business owners, entrepreneurs and csuite execs to simplify and strategize how they show up online to make the process as simple for them as possible, while creating the most impact possible. Each brand, each person is so unique and I love diving in and pulling out the parts that make them shine.

Bottom line: Don’t let the idea of what content creation “should” be get in the way of you figuring out what makes the process less painful for you.

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♥️&☕️

Dhariana Lozano | Brand Strategy | Social Media Strategy | DhariLo.com

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