profile

Dhariana Lozano - Social Media & Brand Strategy Consultant

How to ensure you make $0 from Instagram

Published 10 months ago • 1 min read

Hi Reader,

I've worked with many brands, thought leaders and entrepreneurs. The difference between the ones who make sales and find success on Instagram and the ones that don't is that the first group works on correcting these 4 things:

🙅🏽‍♀️ Getting discouraged if a post "flops"
🙅🏽‍♀️ Not posting because you're overthinking the post
🙅🏽‍♀️ Not having ✨clarity✨ in your strategy
🙅🏽‍♀️ Focusing on the wrong goals

Instagram marketing is more about the collective effort than one off viral hits. If you want to attract the right followers and convert them into buyers, it comes down to more than picking a good image/video, finding a trending sound and hoping for the best. You have to be willing to try new things, probably fail, analyze, and try again. It's so easy to get discouraged, overwhelmed, burnt out in that process and that's why these 4 elements are so important to keep in mind

Use every "flop" as an opportunity to refine your approach. Overthinking can paralyze your progress – focus on sharing your authentic voice and valuable content. Clarity in your strategy will guide your posts and interactions, ensuring that each piece of content serves a purpose in your sales journey. Shift your focus from vanity metrics to goals that actually move you into action. By following these principles, you'll not only transform your Instagram presence but also create a thriving community that genuinely supports and buys from you.

This is your reminder to keep going, one post at a time ✨

- Dhariana

Dhariana Lozano - Social Media & Brand Strategy Consultant

I empower women entrepreneurs who are struggling to get leads and sales from their social media marketing with intentional strategies that fit their individual needs but still get results faster than they ever have before.

Read more from Dhariana Lozano - Social Media & Brand Strategy Consultant

Hey Reader, I have a quick message: you don’t need 50 NEW content ideas. That thought alone is overwhelming enough to not even want to start posting for your business on Instagram. When you look at accounts that have popularity you’ll notice that what they post about is clear and there is some sort of continuity to the content format or message. It’s better use of your time and effort to focus on what your audience needs to hear from you and how you help them - I promise the ideas will flow....

about 2 months ago • 1 min read

Hi Reader, It’s so easy to scroll and scroll And compare And try to find inspiration But in reality, everything you need, you already have. Of course we all hit walls, get into ruts and need time to get reinspired. But I don’t want you to get stuck worrying about what the next person is doing or thinking what you have isn’t good enough. Let me tell you - just because someone is at the level you want to be doesn’t mean that what worked for them will work for you. So here’s a reminder to lean...

about 2 months ago • 1 min read

Hey Reader, I know content inspiration can be a challenge when you’ve got a business to run on top of having to handle your Instagram marketing. Here are some ideas for content pieces that will help you connect with your audience. Remember to reframe these to fit your ideal client and what they’re going through that makes your product or service a no brainer solution for them. Don’t forget to save this post so you can come back to it. 💡A mistake you made and what you learned from it. 💡Share a...

3 months ago • 1 min read
Share this post