Dhariana Lozano - Social Media & Brand Strategy Consultant

You Can't Ignore Instagram Marketing Until You NEED Sales

Published 9 months ago • 1 min read


🤷🏽‍♀️ I said it. A lot of entrepreneurs and businesses ignore social media until they NEED the sale. Then it’s all pressure to make it work, and unfortunately, unless you’re Selena Gomez or Beyoncé, posting just when you need something will fail.

Just like your intuition might go off when a person only comes around when they need something, your audience will feel the same if you’re doing that to them. So don’t.

Instagram marketing is a continous relationship with your audience and potential customers. And just like any IRL relationship, showing up consistently is what builds the bond.

Are you showing up in a valuable, consistent way for your people or are you only around when you need something from them?

<3, ☕️ & #'s


Dhariana Lozano - Social Media & Brand Strategy Consultant

I empower women entrepreneurs who are struggling to get leads and sales from their social media marketing with intentional strategies that fit their individual needs but still get results faster than they ever have before.

Read more from Dhariana Lozano - Social Media & Brand Strategy Consultant

Hey Reader, I have a quick message: you don’t need 50 NEW content ideas. That thought alone is overwhelming enough to not even want to start posting for your business on Instagram. When you look at accounts that have popularity you’ll notice that what they post about is clear and there is some sort of continuity to the content format or message. It’s better use of your time and effort to focus on what your audience needs to hear from you and how you help them - I promise the ideas will flow....

about 2 months ago • 1 min read

Hi Reader, It’s so easy to scroll and scroll And compare And try to find inspiration But in reality, everything you need, you already have. Of course we all hit walls, get into ruts and need time to get reinspired. But I don’t want you to get stuck worrying about what the next person is doing or thinking what you have isn’t good enough. Let me tell you - just because someone is at the level you want to be doesn’t mean that what worked for them will work for you. So here’s a reminder to lean...

about 2 months ago • 1 min read

Hey Reader, I know content inspiration can be a challenge when you’ve got a business to run on top of having to handle your Instagram marketing. Here are some ideas for content pieces that will help you connect with your audience. Remember to reframe these to fit your ideal client and what they’re going through that makes your product or service a no brainer solution for them. Don’t forget to save this post so you can come back to it. 💡A mistake you made and what you learned from it. 💡Share a...

3 months ago • 1 min read
Share this post