🤷🏽♀️ I said it. A lot of entrepreneurs and businesses ignore social media until they NEED the sale. Then it’s all pressure to make it work, and unfortunately, unless you’re Selena Gomez or Beyoncé, posting just when you need something will fail.
Just like your intuition might go off when a person only comes around when they need something, your audience will feel the same if you’re doing that to them. So don’t.
Instagram marketing is a continous relationship with your audience and potential customers. And just like any IRL relationship, showing up consistently is what builds the bond.
Are you showing up in a valuable, consistent way for your people or are you only around when you need something from them?
<3, ☕️ & #'s