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Dhariana Lozano - Social Media Consultant

I empower women entrepreneurs who are struggling to get leads and sales from their social media marketing with intentional strategies that fit their individual needs but still get results faster than they ever have before.

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Featured Post

No, You Don't Need To Come Up With NEW Content Ideas

Hey Reader, I have a quick message: you don’t need 50 NEW content ideas. That thought alone is overwhelming enough to not even want to start posting for your business on Instagram. When you look at accounts that have popularity you’ll notice that what they post about is clear and there is some sort of continuity to the content format or message. It’s better use of your time and effort to focus on what your audience needs to hear from you and how you help them - I promise the ideas will flow....

12 days ago • 1 min read

Hi Reader, It’s so easy to scroll and scroll And compare And try to find inspiration But in reality, everything you need, you already have. Of course we all hit walls, get into ruts and need time to get reinspired. But I don’t want you to get stuck worrying about what the next person is doing or thinking what you have isn’t good enough. Let me tell you - just because someone is at the level you want to be doesn’t mean that what worked for them will work for you. So here’s a reminder to lean...

14 days ago • 1 min read

Hey Reader, I know content inspiration can be a challenge when you’ve got a business to run on top of having to handle your Instagram marketing. Here are some ideas for content pieces that will help you connect with your audience. Remember to reframe these to fit your ideal client and what they’re going through that makes your product or service a no brainer solution for them. Don’t forget to save this post so you can come back to it. 💡A mistake you made and what you learned from it. 💡Share a...

2 months ago • 1 min read

Hi Reader, Do this when you’re feeling like you need to create more Instagram content, especially if you’re stuck and unsure of how to create more content, or are simply getting burnt out. Content is such a common challenge for entrepreneurs and thought leaders, wether you’re just starting or have been at this a while. So here is what you're going to do if you need to create more Instagram content. First ask yourself these 3 key questions: ☕️ Do you REALLY need to create more content? Think...

3 months ago • 1 min read

Hey Reader, Let me let you in on a secret: Content is NOT king. Hear me out. Let me start by asking: Why did you start your business? I’m sure I can guess that: 🙅🏾♀️ It was not to worry about content or end up scrolling endlessly through Instagram because you don’t know what to post 🙅🏾♀️ It was not to struggle to gain clients or sales from your marketing even though you are spending time carefully crafting post You started your business to work in YOUR zone of genius. To create a better...

3 months ago • 1 min read

Hi Reader, Step 1 in success on Instagram for is to be honest with yourself. Because if you can’t keep it real with yourself now, you’ll never going to move into the next level. Being honest with yourself isn’t bad - I want you to look to the wins you had last year to help you flourish in the next. Here are the 3 questions you should ask yourself right now so that you can set yourself up to be in the position you want to be in next year: Where are you right now? Take the emotion out of it....

4 months ago • 1 min read

Reader, Want to stand out from everyone else on Instagram? Be yourself. It really is that simple. The issue with “being yourself” is that it can be hard to figure out how to do that in front of, or even behind a camera. And I get it, because what I find when I work with clients is that 😔 You get stuck in your own head about a million different thing 😔 You don’t really know what you want to say 😔 You might not even know exactly who you want to reach In order to stand out you have to get to the...

5 months ago • 1 min read

Reader, During my 15 years working with thought leaders, entrepreneurs and organizations to create online presences that drive traffic, engagement and growth SO much has changed! Here are some things that used to work, that just don’t matter anymore: 🙅🏾♀️ Using Hashtags Is The Best Way To Get Visibility There was a time when Hashtags were THE way to get visibility and growth. Now Instagram uses in app SEO to help users find posts. Focus on great captions. Hashtags can help visibility but no...

5 months ago • 1 min read

Reader, It’s funny how we can be great at giving advice but we don’t always take our own?For years I’ve worked on getting results for my clients. They went viral, got brand deals in the tens of thousands, grew their accounts, starting making consistent sales, but my brand was always last.I wasn’t completely dormant but showing up for myself after clients just got exhausting. So for a while I slacked…Until the lightbulb went off 💡I had to show up differently. More clearly, more confidently....

5 months ago • 1 min read

Hey Reader, If you missed the masterclass here’s a TLDR version. I gave more detail in class but here are the main things I wanted everyone to walk away with. BTW you can watch the replay until Friday here: https://bit.ly/3SPDbB3If you’re currently feeling like:❌ Creating content is hard or feel like you’re all over the place with your message❌ You are trying every trick and hack but nothing works❌ You’re not getting the reach you wantThis is probably happening because you aren’t confident...

5 months ago • 2 min read
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